A bear at the Libearty sanctuary, Romania

Privacy policy

Cookies and privacy policy

Protecting your personal information

World Animal Protection ("we", “our” or "us") takes the privacy and security of your personal information seriously. 

At World Animal Protection we rely on kind supporters, people like you, to protect animals from cruelty and suffering around the world. Your support is so important. That’s why we are committed to protecting your personal information and being transparent about what we will use it for. This privacy policy sets out how we collect, hold, use and disclose your personal information if you live in Australia. If you visit our website(s) and social media pages, or provide us with your personal information, you consent to your personal information being used and disclosed as set out in this privacy policy.  

Personal information is defined in the Privacy Act 1988 (Cth) (Privacy Act) as any information or an opinion about an identified individual or an individual who can be reasonably identified from the information or opinion. Information or an opinion may be personal information regardless of whether it is true. 

The policy relates to World Animal Protection’s use of personal information collected on our websites that link to this privacy policy, on social media or official World Animal Protection content on other websites. It also relates to our use of any personal information you provide to us by phone, SMS, email, in letters, in person and any personal information we may collect about you indirectly. 

Please contact us via the contact details below if you have any questions or comments about this privacy policy or concerns about the way we process your personal information: 

Attention: Privacy Officer 
Address: Level 2, 120 Christie Street, St Leonards, NSW 2065, Australia     
Email: info@worldanimalprotection.org.au

Phone: (02) 9902 8000 
Fax: (02) 9906 1166 

How we use cookies 

We use cookies to ensure you receive the best experience on our website. By continuing to use our site, you are agreeing to our use of cookies. You can choose to block cookies, or be notified when they are placed, through your web browser settings but disabling this feature may prevent you from using certain parts of our website(s). 

What are cookies? 

A cookie is a small text file passed from your internet browser on to your computer's hard drive, allowing websites to remember who you are when you return. Cookies also track information such as your computer’s IP address, operating system, browser type and traffic patterns such as how you arrived on sites, your time of arrival, the pages you viewed and how long you stayed. 

Change your cookie settings 

Find out more about cookies

Find out how you can disable World Animal Protection cookies

How do we use cookies on our website? 

We may use persistent cookies (which remain on your computer even after you close your browser) to store information that may speed up your use of our website for any of your future visits to the website. We may also use session cookies (which no longer remain after you end your browsing session) to help manage the display and presentation of information on the website. 

Cookies show us how and when visitors use our website, and may be used for statistical and business purposes. Cookies are stored on your computer and not on our website. 

The information we collect through cookies is anonymous and not personally identifiable. We don’t match cookies to any personal information. It does not contain your name, address, telephone number, or email address. 

We use cookies to: 

  • Compile information on how our website is used, which helps improve our website and online services.
  • Help users easily navigate our website.
  • Check whether the website is operating effectively.
  • Personalise and improve the service we offer you by understanding your preferences and establishing which areas of the website are most relevant to you. 

World Animal Protection sometimes use third party advertising companies to serve adverts to visitors of our site. These companies may use cookie information (not including your name, address, email address or telephone number) to provide you with advertisements about goods and services that may be of interest to you. 

Disclosure about collection of data: Third parties, including Facebook, may use cookies, web beacons and other storage technologies to collect or receive information from our website and elsewhere on the Internet and use that information to provide measurement services and target ads. You can opt out of the collection by visiting sites such as http://www.youronlinechoices.com.au/, and https://adssettings.google.com/. You can find more information on the OAIC website

Cookies we use 






Consent to the use of cookies.

For our website to function properly we use cookies. To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: https://cookiefirst.com referred to as CookieFirst.

When you access our website, a connection is established with CookieFirst’s server to give us the possibility to obtain valid consent from you to the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only those cookies to which you have consented and to properly document this. The data processed is stored until the predefined storage period expires or you request to delete the data. Certain mandatory legal storage periods may apply notwithstanding the aforementioned.

CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6(1)(c) of the General Data Protection Regulation (GDPR).

Data processing agreement

We have concluded a data processing agreement with CookieFirst. This is a contract required by data protection law, which ensures that data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Server log files

Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:

  • Your consent status or the withdrawal of consent
  • Your anonymised IP address
  • Information about your Browser
  • Information about your Device
  • The date and time you have visited our website
  • The webpage url where you saved or updated your consent preferences
  • The approximate location of the user that saved their consent preference
  • A universally unique identifier (UUID) of the website visitor that clicked the cookie banner

Strictly necessary: 

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or filling in forms. You can set your browser to block or alert you about these cookies (details of how to do this are below), but our website may not work if you disable them. 

Java Server Pages (JSP)

This cookie is set when you arrive at our website and is deleted when you close the browser. The cookie identifies the current session. It may be used for logs and system maintenance.

Google tag manager

This cookie is associated with loading other scripts and code into a page. Without it, other scripts may not function correctly.

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Performance Cookies:

Performance cookies help us to understand our visitor's behaviour and allow us to make improvements to better your experience on our website. They help us know which pages are the most and least popular and see how visitors move around the website. All information collected is anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Marketo Munchkin Tracking Pixel

The Marketo tracking pixel measures the effectiveness of our email marketing and tracks page views.

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Google Analytics

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our website. They’re widely used across the web.

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Hotjar is an analytics and feedback tool that we use to understand how our website is used and improve usability. Hotjar cookies help us track behaviour across pages.

More information on Hotjar: https://help.hotjar.com/hc/en-us

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Optimizely is our website platform provided by Optimizely, Inc.. The cookies hold short alphanumeric string values to store page variant and experiment data.

  • optimizelyEndUserId
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Direct Response TV

This tracking measures the effectiveness of our television advertising by tracking the number of visitors to our website, where users arrived from, pages visited, and timings in relation to TV ad spot air times.

Targeting Cookies:

These cookies are set by our advertising partners. They may be used to understand your interests and show you relevant adverts on other websites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience World Animal Protection’s marketing across different websites.

Google.com & YouTube

These are common Google cookies, used across several of their services. They store user preference and can be used to personalise ads on Google searches as well as verifying Google user account and login times.

For more information please visit: https://www.google.com/policies/technologies/cookies/

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  • PREF
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Google DoubleClick

These cookies help our advertising to be more efficient. They are used to target marketing based on what’s relevant to the user and to avoid showing the user adverts they have already seen.

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Facebook Advertising

These cookies help our advertising to be efficient. They enable us to serve World Animal Protection adverts on Facebook to targeted and relevant users because they are based on past visits to our website.

Facebook cookie policy https://www.facebook.com/policies/cookies/

Facebook privacy policy https://www.facebook.com/policy.php

Facebook privacy and advert controls can be found here: https://www.facebook.com/help/325807937506242/ and here https://www.facebook.com/help/568137493302217

Facebook cookies for our like / share buttons - https://www.facebook.com/about/privacy/

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Additional cookies serving our online shop: 



Strictly necessary: 

These cookies are necessary for the functioning of the online store. 


Used in connection with customer login:

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Used in connection with browsing session:

  • _pc_session_id
  • c_rt_ppr

Used in connection with customer sign-up:

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Learn more about the Digitees privacy policy.

How to disable cookies

If you’re using Microsoft Internet Explorer and you wish to block World Animal Protection’s website cookies, please follow these instructions:

  1. On your browser tools menu, select Internet Options
  2. Click on the Privacy tab and then on the Sites button
  3. Type into the Address of website field: www.worldanimalprotection.org.au
  4. Click on the Block button
  5. Click on the OK button

On other browsers:

Other browsers have similar cookie management abilities in their preferences settings, please refer to your browser's security settings or help facility.

More detailed information on disabling cookies.

Privacy policy

Who are "we"?

World Animal Protection Limited ABN 19 083 297 027 is registered as a charity in Australia (Registered Charity Number: CFN 16458). 

Our International office is in London and we work with World Animal Protection offices around the world. Our offices are linked through collaboration agreements that ensure we work in a unified and consistent way, supporting a strategy developed by staff worldwide. 

We use “World Animal Protection Group" in this policy to refer collectively to all global entities (branches, subsidiaries and affiliates). Our branches, subsidiaries and affiliates must operate to World Animal Protection standards but please make sure that you also check the privacy policy of the relevant national office so that you know how they will use your data. 

What is personal information?

Personal information is defined in the Privacy Act 1988 (Cth) (Privacy Act) as any information or an opinion about an identified individual or an individual who can be reasonably identified from the information or opinion. Information or an opinion may be personal information regardless of whether it is true. 

What information do we collect from you and why?

When you donate, sign one of our petitions, ask to receive our email-newsletter, email or write to us with an enquiry, or interact with us in any other way, World Animal Protection may collect and hold your personal information, such as your:

    • Name
    • Postal address
    • Telephone number
    • Fax number
    • Email address
    • Occupation
    • Age
    • Bank account or payment card details
    • Information about you that’s available in the public domain

We may also collect information about how you access, use and interact with our website*. This information may include: 

  • the location from which you have come to the site and the pages you visited
  • technical data, which may include your IP address, the types of devices you are using to access the website, device attributes, browser type, language and operating system

*For more details, please see our policy on Cookies. 

We will only collect sensitive information where required by law or with your consent, and if that information is required for our business activities. Sensitive information includes information or an opinion (that is also personal information) about an individual’s health, racial or ethnic origin, political opinions, philosophical beliefs, criminal record and sexual orientation, amongst other things. 

If we hold any sensitive information, it will only be used and disclosed for the purpose(s) it was provided.

How we collect personal information

We collect personal information through various means, including our website(s), social media pages, phone calls, forms or other correspondence.For example, we may collect your personal information when you:

    • request information or material from us;
    • make a donation;
    • enter one of our promotions;
    • subscribe to our mailing list;
    • join our social media pages.

We may also collect personal information about you from third parties and publicly available sources.

How do we use your information?

We collect, hold and use your personal information so that we can go about our usual business activities, which may include (but is not limited to): 

    • processing your donation or registration;
    • inviting you to sponsor or participate in our appeals or campaigns; 
    • recording your support for our campaigns or petitions; 
    • responding to your requests for information; 
    • contacting you about promotions you have entered or want to enter; 
    • providing you with information on our promotions, fundraising activities, and research and development; 
    • tailoring our promotions and mailing lists; 
    • evaluating and analysing our donor lists; or 
    • providing you with our products and services. 

We will use your personal information to offer you products and services we believe may interest you, but we will not do so if you tell us not to. These products and services may be offered by us, our related companies, our other business partners or our service providers. Where you receive electronic marketing communications from us, you may opt out of receiving further marketing communications by following the opt-out instructions provided in the communication.

Direct marketing

Direct marketing includes any communications we send you promoting the aims, ideas and work of World Animal Protection, including: news, campaign updates, fundraising appeals and other ways you can support our work. 

We will only contact you by email, telephone and SMS if you have given us your consent to do so for direct marketing purposes. 

If you have donated to us or have supported one of our campaigns within the last three years, we may use your postal address (if you supplied it to us) to send you occasional information about our work that we believe may interest you, including our magazine and vital fundraising appeals to help fight cruelty and suffering. 

You can opt out of receiving direct marketing from us at any time. Simply follow the ‘unsubscribe’ links in our emails, call us 1300 139 772 (toll free), or +61 2 9902 8000 or email: protect@worldanimalprotection.org.au

Building profiles of supporters

We use profiling techniques to ensure our communications are relevant and timely. We track the types of animal welfare topics that you respond to, and the frequency and value of your support. When inviting you to make a subsequent donation we may take your previous giving history into account to aid personalisation and help ensure we’re not asking you to donate an amount that is inappropriate.

Gift in wills

We have a legal entitlement to any gifts left in wills to our charity and are accountable to the Australian Charities and Not for Profits Commission (ACNC). We follow a CODE of ethics from the Fundraising Institute of Australia (FIA) and we are Audited once a year by Grant Thorton Limited to ensure the money is received and used according to their charitable purposes. To fulfil these obligations, we may need to use personal data of living individuals, for example to write a letter to the executor to communicate about the administration of the estate.

Where we collect personal data from:
  • Executors, Trustees, solicitors and any other professional third party instructed in the legacy administration process.
  • Third parties, such as the Smee & Ford notification service.
  • Copies of wills either provided by Executors, Trustees or other professionals acting in the administration, or publicly available online.
  • Other co-beneficiary charities that have a similar interest to us under the will.
  • The public domain.
Whose personal data we collect:
  • Employees of organisations that we need to communicate with during the administration process including charity legacy officers, solicitor employees, estate agents etc.
  • Executors of the estate and Trustees of Will Trusts, who may be family or friends of the donor, or a professional advisor such as a solicitor, accountant or banker.
  • Other individuals named as beneficiaries in a will, including those who have a life interest in an ongoing Will Trust.
What data do we collect for gifts in wills?
  • Name and address.
  • Telephone, email, internet, fax or other electronic communication details were provided to us.
  • Co-beneficiaries’ level of entitlement to any gifts or share of an estate in which we receive a benefit.
  • We do not collect sensitive personal information such as health status, ethnicity, religion or sexual orientation for example, unless it can be proven to be pertinent to the legacy case and there is a clear reason for doing so.
What lawful basis do we collect this information on?
  • Where the data subject has provided their consent.
  • Where the processing is necessary for compliance with a legal obligation.
  • Where necessary for the purpose of legitimate interests pursued by the charity in relation to estate administration.
How do we use gifts in wills data?
  • We will only use personal information for the purposes of the legacy administration process, the purposes for which it was obtained. For example, where our relationship with an executor or next of kin is solely related to the legacy administration process, we will not use personal data to send marketing (campaigning or fundraising)communications without express consent.
  • We only share your information internally where it is directly relevant to those who need to know, when they need to know it.
  • We may need to share your information with ‘data processors’ such as associated organisations and agents who provide us with a legacy administration service. These ‘data processors’ will only act under our instruction for use and security of your data.
  • We may need to share your information with other charity beneficiaries who have a similar interest to our own in the interest of estate administration only.
How do we store gifts in wills data?
  • Personal data is stored on our electronic legacy database with restricted access. Any paperwork containing personal data is kept to a minimum, locked away when not in use and securely destroyed when no longer needed.
  • Personal data is held for as long as is necessary to ensure our legal entitlement is administered without challenge. Some legacy administration cases can be ongoing for long periods, for example in a life interest case where we have an interest in an asset that someone else is entitled to live in during their lifetime. There may be some cases where a longer retention period is required, for example where the charity has an ongoing duty to comply with conditions attached to the gift.
Facebook and other social media sites

Where you have given your consent for us to use your email address or phone number for marketing, we may use this information to match to your account on Facebook or other social media sites to show you World Animal Protection content while you use these services. We keep your data secure by encrypting it and no data we hold about you is retained by the third party.

When using any of our social media pages you must not upload, 'tag' or post material that could identify a person in any way, without obtaining their consent first. If that person is under the age of 18, you must first obtain his or her parent or guardian’s consent.

You’re responsible and liable for all comments, references, opinions, claims, photos, videos, links (or content linked to our sites) you share on any of our social media pages.

Who might we share your information with?

We will not sell or swap your information to or with any third party.

We may disclose your personal information to our related entities, service providers, contractors and agents (such as IT and web support contractors, cloud service providers, banking agencies, marketing and analysis contractors and auditors), some of which may be located outside of Australia. If you choose to provide us with your personal information, you consent to that information being disclosed to persons/entities that are not in Australia. When this is necessary, we ensure that appropriate safeguards are in place to protect your personal information and to keep it secure. If appropriate safeguards do not exist we will only transfer your personal data with your explicit consent, after informing you of the possible risks of such transfer.

Our contracts with third parties generally include an obligation for them to comply with Australian privacy law and this privacy policy. However, please note that when your personal information is located outside of Australia, it will be subject to the laws of the country in which it is situated and these jurisdictions may not have an equivalent level of data protection laws as those in your country.

We may also disclose your personal information to a third party where:

  • required or authorised by law;
  • you have expressly consented to the disclosure or the consent may be reasonably inferred from the circumstances. For example, if you have made a donation to us and we wish to recognise your support in one of our publications (provided that you have not requested to remain anonymous in this situation - if you do, we will not use your name); or
  • we are otherwise permitted to disclose the information under the Privacy Act.

If the ownership or control of all or part of our business changes, we may transfer your personal information to the new owner.

How we store and protect your personal information

We store most information about you in computer systems and databases operated by either us or our external service providers. Some information about you is recorded in paper files that we store securely.

We implement and maintain processes and security measures to protect the personal information which we hold about you from misuse, interference and loss as well as unauthorised access, modification or disclosure.

We will take reasonable steps to destroy your personal information, or make it anonymous, if it is no longer needed for the purposes for which it was collected or for any secondary purpose permitted under the APPs.

Your choices regarding collection of personal information

If you do not want to give us your personal information, you can simply choose not to provide it to us, for example, by choosing not to fill out the forms (or part of the forms) on our website(s). However, if you do not provide us with your personal information we may not be able to provide you with our services, information you need, process your donation, communicate with you or respond to your enquiries.

If you want to give us your personal information but do not want to send it via our website(s), you may contact our Supporter Care team:

  • call 1300 139 772 (toll free), or +61 2 9902 8000
  • or email: protect@worldanimalprotection.org.au
Accessing your personal information

You may access your personal information by sending us a request to do so via the contact details above. We will respond to your request within a reasonable timeframe.

We are entitled to refuse you access to your personal information, or part of it, in certain situations as set out in the APPs. If we refuse you access, we will tell you our reasons for doing so.

If meeting your request for access to your personal information requires significant time, we may charge a reasonable fee to cover the costs of verifying the application and retrieving the information. If this is going to be the case, we will tell you how much we anticipate the fee will be before we begin.

Correcting your personal information

If you believe the personal information we hold about you may be incorrect, incomplete or out-of-date, please contact us using the contact details above. We will respond to requests to change your personal information within a reasonable timeframe and will take all reasonable steps to ensure that the personal information we hold about you remains accurate, up-to-date and complete.

How do I make a complaint?

If you want to make a complaint about the handling of your personal information, or a breach of the APPs, you can reach us using the contact details above. We will promptly investigate your complaint and determine whether it requires further investigation. We will notify you of the outcome of this investigation and any subsequent internal investigations. We will aim to respond to your complaint within 30 days.

If you are dissatisfied with our response, you may approach an independent advisor or contact the Office of the Australian Information Commissioner (OAIC) for guidance on alternative courses of action available. For more information about how to lodge a complaint with the OAIC, visit www.oaic.gov.au or call 1300 363 992.

Other websites

Our website may contain links to other websites that are outside our control and are not covered by this privacy policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.

Changes to this policy

We may amend this privacy policy or any part of it from time to time. Please review this privacy policy periodically for changes. If we make any material changes, we will notify you by email or by displaying a notice at www.worldanimalprotection.org.au/privacy-policy.

Your continued use of our website(s), products, services or provision of further personal information to us once we’ve notified the changes constitutes your acceptance of the revised privacy policy.

You may obtain a copy of our current privacy policy from our website or by contacting us at the contact details above.

If you would like to know more about the Privacy Act 1988 (Cth) or the APPs, you can visit the website of the Australian Privacy Commissioner at www.oaic.gov.au.