Australia team at Seaworld protest

Our team

Our global team of experts inspire and mobilise organisations and individuals to create change for animals in need.

To find out more or schedule an interview, contact our media team.

Tricia Croasdell, Global CEO

Tricia Croasdell

Chief Executive

Tricia has held pivotal roles with global organisations including WWF and stints at 10 Downing Street and as Director of Communications for HM The Queen’s Commonwealth Summit. Based: London

Ben Pearson, Country Director

Ben Pearson

Country Director

Ben has more than 24 years’ experience advocating for the environment and animals, working for NGOs and government both in Australia and overseas. Based: Sydney

Lena Aahlby, Global Programmes Director

Lena Aahlby

Global Director of Campaigns and Advocacy

Lena previously worked for Greenpeace as Global Campaigns and Programme Director and now heads up World Animal Protection’s global programmes. Based: Sydney

Mark Dia, Global Director for Animals in Farming

Mark Dia

Director of Campaigns

Mark is taking more than 20 years of experience in campaign leadership on various issues like environment, human rights and labor and focusing this on improving the lives of animals globally. Based: Philippines

Kelly Dent, Global Director for External Affairs

Kelly Dent

Global Director of External Engagement and Media

Kelly has 25 years’ experience lobbying and campaigning on climate change, poverty, corporate accountability, trade, labour and human rights around the world. She has previously worked in international aid development with Oxfam. Based: Sydney

Dr Neil D'Cruze, Global Head of Wildlife Research

Dr Neil D'Cruze

Global Head of Wildlife Research

Neil is a wildlife biologist with expertise in conservation, illegal wildlife trade and animal welfare. He has led research projects all over the world and has discovered six previously unknown species. Based: London​

Learn more about our work

What we do

Working around the world to end the needless suffering of animals by inspiring people to change animals’ lives for the better.

Animals in farming

More than 80 billion land-based farm animals are eaten every year. Most are cruelly confined to industrial, low-welfare food systems.

Animals in the wild

At least 1.6 trillion wild animals are exploited as commodities and suffer through people’s actions every year.

Wild dolphins

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