Chicken on a farm, NSW, Australia

Unimaginable pain for billions of animals

Factory farming

Image credit: Farm Transparency Project

From painful mutilations, early weaning and poor air quality to unnatural feeding regimes, rough handling, long-distance transport and ultimately slaughter at a young age – animals on factory farms suffer on many levels.

Within the harsh confinements of factory farms, animals are painfully mutilated and kept in cramped, barren cages, pens, and sheds. It is impossible for them to fulfil their hardwired instincts to forage or perch, build nests, and interact with one another in comfort. This, in turn, causes them severe stress, injuries, ailments, hunger, and social deprivation.

Broiler chickens on a UK farm


The demand for cheap meat is equating to more animals being churned through factory farms like cogs in a machine. It is inhumane to treat animals like pigs, chickens, cows and many others like commodities when they are living beings who feel complex emotions such as pain, joy, and fear – just like us.

We need to break the cycle of suffering in our global food system as it is not healthy for anyone – the consumers, the workers, the animals, or the planet we call home.


Broiler chickens on a UK farm


Image credit: World Animal Protection / Tracks Investigations

Chickens are only rationed an area the size of an iPad

They are sensitive, with distinct personalities and so intelligent they can tell between people they know and strangers. Sadly, they are not treated as living beings with feelings but as cogs in a machine – experiencing pain and suffering at every stage of their short lives.

Every year, over 700 million hens are raised for slaughter in Australia's intensive farms, often with little natural light or fresh air, unable to peck or spread their wings. They are bred to grow unnaturally large and at an unhealthy rate so they often suffer from painful lameness, overworked hearts and lungs, and wounds like skin sores and burns.


Call on KFC to give chickens better lives

Fast-food giant KFC is one of Australia’s most established restaurants with more than 700 stores.

But despite being famous for their chicken, World Animal Protection’s 2024 report 'Fast Food, Slow Progress' report shows that KFC are lagging behind major fast-food companies around the world including their counterparts in the UK and Europe when it comes to chicken welfare.

KFC Australia have so far declined to sign the Better Chicken Commitment. This means they continue to let chickens suffer in their supply chain.

No animal deserves the life these chickens live. By signing our petition, you’re calling on KFC to sign the Better Chicken Commitment and put a stop to the cruelty these creatures experience.

The ANZ Better Chicken Commitment 

The ANZ Better Chicken Commitment (BCC) is a leading set of science-based standards to improve the lives of chickens across the food industry in Australia and Aotearoa New Zealand. 

The policy addresses some of the biggest causes of suffering on chicken farms by creating standards that aim to provide chickens with more room to move and express their natural behaviours, more natural light, air quality, the inclusion of enrichments such as perches and less suffering at slaughter. 

Most importantly, the BCC bans the use of unnaturally fast-growing chicken breeds who are slaughtered in just five to six short weeks. 


Chickens who are farmed for their meat often live short and painful lives as their rapid growth causes them to suffer various ailments including lameness and chronic heart and lung conditions. Baby chickens may sometimes suffer organ failure weeks after they hatch. 

In order to ensure no chicken ever endures such a horrific fate,  the New Zealand Society for the Prevention of Cruelty to Animals (SPCA), Animals Aotearoa and The Humane League with support from World Animal Protection and eight other global animal welfare organisations including Compassion in World Farming, developed an Australia and New Zealand version of the Better Chicken Commitment that is used in Europe and North America. 

By making the commitment, food businesses and restaurant chains in Australia can show their consumers that they care about giving meat chickens in their supply chains better lives.  

Domino’s was the first company in Australia and Aotearoa New Zealand that was moved to sign this commitment. Today, eight more have joined in to give their chickens lives worth living. 

Our 2024 report ‘Fast Food, Slow Progress’ found that there have been over 600 commitments by food companies around the globe but only one commitment in Australia so far. It also found that while KFC in the UK and six other countries across Europe have adopted the BCC, KFC in Australia has so far declined to do so. The same can be said for Hungry Jacks, Starbucks, Subway, Nando’s and Pizza Hut who have not even taken the first step to protect chickens in their Australian supply chain from the suffering caused by unnatural growth.

With your support, we will continue calling on more companies to commit to the humane treatment of chickens. 

Broiler chicken on a UK farm

The Pecking Order

Read our 'Pecking Order' report and find out how global fast-food brands are responding to the chicken crisis.

Chicken as part of intensive factory farming. Credit Animals Liberation

Give KFC chickens better lives

Call on KFC to sign the Better Chicken Commitment and put a stop to the cruelty these creatures experience.

Broiler chicken

Donate to protect chickens

In industrial farming, a chick may go her entire life without seeing sunlight. Together, we can give chickens lives worth living.

Mother pig in a crate, Latin America


Pigs live in horrifying conditions on factory farms

Pigs are intelligent, curious and empathetic animals. Given a choice, they would spend their days socialising, rooting for food and resting on comfortable beds.

Yet, pigs farmed for meat will never get to show off their intelligence or follow their instinctive curiosity as they are confined to barren, small steel cages on factory farms with uncomfortable flooring, which cause them to suffer painful skin lesions and diseases. Mother pigs have it especially bad as they are inseminated in a cage no bigger than an average household refrigerator, with barely enough room to move. While most are then moved into group housing, about 20% of mother pigs in Australia are still confined to sow stalls for most of their pregnancy.

In the first week of a baby pig’s life, his or her teeth are clipped or ground, the tail is cut, and males can be castrated, often without pain relief. 

With your help, we work to push for pigs to have the opportunity to express natural behaviour and socialise, free from cages and painful mutilations. Let's call on the industry to make a change and give pigs a life worth living.

Pig in a crate, Latin America

A Pig's Tale

Read our 'Pig's Tale' report and learn about how pigs suffer on factory farms.

Cows in a feedlot, Queensland, Australia

Beef cattle

Image credit: Animal Liberation Queensland / Farm Transparency Project

Beef cattle suffer painful mutilations before a violent death

Cattle (cows and bulls) are naturally inquisitive animals who like to spend their time grazing and socialising with their herd. Unfortunately, about a million cattle are confined to feedlots in Australia every year.

Raised in crowded and filthy feedlots, many without proper access to shade, even on extremely hot days.

To make them reach “slaughter weight”, cattle raised for meat are made to spend the final months of their lives in feedlots, where they are fed a grain-based diet. If done too quickly, the transition from grass to grain can cause serious medical conditions such as acidosis or even be fatal.

These gentle animals are typically crammed into an animal transport truck and taken on long and gruelling journeys to abattoirs as soon as they reach the desired weight. They are made to go without any water for up to 48 hours which is shockingly permitted by the Department of Agriculture, Fisheries, and Forestry.

No living being deserves to endure such horrific pain and misery. Nearly 8 million cattle are slaughtered for beef in Australia every year.

With your support, we will continue working towards giving farm animals around the world, a life worth living.


Calf in a cow farm, India

Cow facts

Did you know that to communicate with each other, cows have 333 unique sounds and bond by licking one another?