What is the Plant Protein Challenge?
The Plant Protein Challenge is a 12-week journey created to promote eating more plant-based protein.
Challengers can commit to swapping meat for plant-based protein for just one day or up to three days a week over 12 weeks.
While going fully plant-based is a great way to improve one’s health, the planet, and the lives of animals, it might seem like a daunting task to many. But it doesn’t need to be all or nothing approach; starting with small changes can make a big impact.
The Plant Protein Challenge is a truly global initiative. We currently have similar work being done by our offices in Denmark, India and the U.S. With a similar challenge launching in the U.K. soon.
By choosing to eat more plant protein a few days a week, you can join a people-powered movement that’s transforming our food system to be more sustainable and kinder to animals, not to mention greatly improving your overall health.
Protein is important for the health of our bodies. However, many Australians are eating more than double the amount of red meat recommended in the Australian dietary guidelines. Eating more plant-based meals in your diet will still deliver your protein needs and can help reduce your risk of heart disease, the leading cause of death in Australia, as well as lowering your chances of developing other diseases like Type-2 diabetes.
Climate change is one of the biggest threats to the planet we call home and animal farming is one of the largest sources of greenhouse gas emissions in the world. Farming animals is also incredibly water intensive – resulting in large volumes of water being used every day. In a drought-prone country like Australia, this is unsustainable. Eating more plant-based foods has been shown to result in a reduced environmental impact, including lower greenhouse gas emissions and reduced water usage.
Around the world, 50 billion animals are forced to live and suffer in factory farms every year. They’re treated like cogs in a machine and endure short, miserable lives in small cages, crates or pens where they can’t behave naturally. Animals are sentient beings who feel pain and emotions like joy, or fear. Choosing to eat more plant-based meals will help reduce the demand that fuels this cruel system.
With ongoing help from kind supporters just like you, we can continue this work and make a real difference for human health, animals and the planet.