Ostriches

Animal lovers like you are helping birds keep their feathers

News

There’s good news for ostriches, as a growing number of fashion brands and industry leaders choose to leave feathers off the runway and out of their collections.

© Dirk M. de Boer/Shutterstock

Retailers including Glassons, THE ICONIC and ASOS have introduced policies that ban ostrich feathers. They join UK-based retailers NEXT, Wolf & Badger and Selfridges in taking a stand against the use of ostrich feathers in fashion.

These decisions reflect a growing recognition that animals should not suffer for trends or accessories. They also show how quickly industries can evolve when innovative brands, retailers and fashion week events choose to lead the way.

While there is still more work to do, these milestones are worth celebrating. Ostriches are social and emotionally aware animals, and every new commitment helps build momentum for a future where they are protected.

Thank you for standing with wild animals and helping create a kinder world for ostriches and countless other species.

Ostrich

Together, we are showing the fashion industry that there is no ethical justification for the use of ostrich feathers.

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Magnificent ostriches farmed for their feathers are trapped inside barren yards, left hungry and exhausted.