Factory farming is the largest source of animal cruelty in the world

But fast food chains and supermarkets would rather you didn’t know that

Forget the slogans. Forget the catchy jingles. Forget the clever advertising. Businesses are exploiting and abusing animals on a staggering scale for the sake of profit.

Experience life on a factory farm

[CONTENT WARNING] Put headphones on and watch our video to experience the disorienting horror of life on a factory farm. 

Stressed. Disoriented. Confined.
You can escape it, but factory farmed animals can’t.

This is cruelty

Pigs in cages on factory farm - Animals in farming - World Animal Protection

Change for Chickens

On World Food Day, October 16 2018, we handed-in our Change for Chickens petition to KFC. 513,000 of you signed to urge the fast food chain to improve life for its chickens – thank you! Sign up to our newsletter below to get updates on KFC's response.

We've already begun constructive conversation with KFC, and will ensure that any of its commitments make a truly positive difference for chickens.

Sign up to our newsletter for the latest news from this and our other vital campaigns

The scale of suffering caused by factory farming is truly astounding:

  • 40 billion chickens are subjected to overcrowded factory farms every year
  • Many will have a space smaller than a piece of paper to live in, in barns crammed with up to 10,000 chickens
  • They will spend most of their lives sitting or lying in their own waste
  • Piglets on factory farms have their teeth clipped or ground and tails cut off
  • Three out of four mother pigs are confined to cages the size of a fridge

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Moving the world to protect animals

Pig in a higher welfare farm

We’re dedicated to improving the lives of as many of the world's 50 billion factory farmed animals as possible

Moving the world to eat less meat

Chickens on a higher welfare farm

Quick tips for caring carnivores

Tips to help meat eaters make better choices for themselves and farm animals.

Piglet at high welfare indoor pig farm in UK

The lowdown on high welfare meat and eggs


If you choose to eat meat, eggs and dairy, it is important to source only from producers or retailers who are committed to a high standard of animal welfare...