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Primo, a JBS-owned company and the largest producer of processed pork products in Australia, has agreed to improve its labeling on pork products.

Mothers are the Invention of Necessity. That’s how the saying should go; because we all need our Mums. Animals included. So, with Mother’s Day approaching, we’re highlighting and celebrating some other mothers from the animal kingdom.

As CEO of World Animal Protection, people regularly ask me what they can do to help protect animals. In fact, I was asked that very question by some good friends who came around for dinner at the weekend. I told them to cut out cruelly produced meat from their diets. “Impossible” was their response.

Across the world, pigs are amongst the most intensively farmed animals on the planet. They suffer at every stage of their lives. Most never even feel the earth beneath their feet.